What is your business model ?
For courses sold via our platform, we split the earnings 50/50 with our instructors. When they sell their courses directly, they keep 97% of the profits. Our earnings come from Facebook and Google marketing campaigns as well as teacher memberships. In the latter case, teachers take home 25% of the profits.
Who are your main competitors on the French market ?
OpenClassrooms creates free courses, provides mentors and offers fee-based degrees and certificates. At Udemy, we have positioned ourselves as a #MOOC marketplace rather than a course creator. We may open offices in France one day.
Do you plan to offer certificate courses ?
No, that’s not part of our model. However, some of our most popular courses could help students prepare for certifications.
Udemy “en français” – Educpros
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